SkillSpout™ is proud to announce that Better Business Bureau® (BBB®) Cleveland has completed the Momentum AI™ program. This milestone marks a significant transformation for the century-old trust organization, moving its team from passive AI awareness to high-level integration across daily operations. By adopting a structured approach to innovation, BBB is setting a new standard for how mission-driven organizations can combine traditional integrity with modern efficiency.
About SkillSpout
SkillSpout™ enables organizations to adopt AI safely, securely, and in a structured, accessible way across their teams. We specialize in problem-based learning and practical implementation, guiding the SMB from “Shadow AI” to strategic capability. Our approach is rooted in the Human-First AI Maturity Model, which ensures technology enhances human potential and organizational trust rather than replaces it.
About Better Business Bureau Cleveland
Better Business Bureau Cleveland is a private, nonprofit organization that promotes marketplace trust. For over 100 years, they have helped consumers find businesses they can trust and helped businesses lead with integrity through accreditation and consumer protection services.
Program Highlights & Impact
Through the Momentum AI™ program, the BBB team moved beyond basic tool use to embed AI into core functions like Human Resources, Sales, and Marketing. Key outcomes include:
- Meaningful Time Reclamation: Team members are saving an average of 4.25 hours per week. This represents roughly 10% of their weekly work hours reclaimed for high-value tasks.
- Accelerated Growth Operations: The team used AI to streamline time-consuming tasks like lead generation and resume sifting. This reduced processes that previously took hours down to just minutes.
- Creative and Content Efficiency: The Marketing department successfully cut drafting time for press releases by 50% by using custom prompts to maintain the BBB’s specific tone and style.
- Confidence and Skill Growth: 100% of participants now use AI daily, with 90% of the team reporting intermediate or advanced skill levels following the training.
- Human Centered Governance: The program established clear ethical guardrails. This ensures that AI is used to augment professional judgment and the personal touch the BBB is known for.
A Word from Leadership
Learning about sustainable and actionable ways to use AI has been a game-changer for BBB Cleveland. As a non-profit organization, we wear many hats; having a hands-on and interactive way to learn about these tools leaves us more time to serve our community and do what we do best.
— Pamela Anson, President & CEO, Better Business Bureau Cleveland
The Future of Work
BBB Cleveland has successfully turned AI into a permanent, sustainable capability within its workflow. By establishing a strong foundation of governance and practical skills, the organization is now equipped to navigate the evolving digital landscape with confidence. This newfound efficiency ensures BBB can dedicate more energy to its core purpose: fostering an honest and responsive marketplace for all of Northeast Ohio.